Why is PR writing so atrocious..
Communication | Judette Coward-Puglisi
August 10, 2010
… Because they are filled with buzz words written by agency folks who do not have the slightest idea what they’re writing about. They don’t understand the product or the client. They have no background in the industry.
We didn’t write that. PR blogger Mark Ragan did, here’s his take on why so many releases get thrown into the garbage by irritated journalists.
When you’re finished reading the post maybe you can add some buzz words and industry jargon that you see everyday that ‘totally’ kills the stuff coming out from agencies and heck, even corporate communication departments for that matter.
The sender does not t make us believe the topic is important to our readers. We want information, not puff about how great the product or the event is. Don’t tell us it is unique or important,show us why.